Archie Foal

The Challenge
A luxury British outerwear brand, Archie Foal entered its fourth season having just opened a second shop in Stoke Newington to go with their flagship in Parsons Green. Our brief was to build awareness to short lead titles in the run up to the festive season, highlighting the brand, its people and the product.

The Solution
We built the story of the brand and profiles to strengthen the initial approach to key media and opinion formers – those relevant and consistent to the brand’s core value, creating hugely positive impact and reaction internally.

Within our initial two-month window we secured feature-length coverage appearing in national fashion and lifestyle print publications as well as online with the UK’s leading menswear blogs and online magazines.

Images courtesy of Archie Foal.