Baked by Steph

Brand refresh, packaging and website design for a homemade cookies brand. The branding had become disconnected so we helped redefine their vision. Our solution was to create a professional and playful brand using tone of voice, colour and illustration. The packaging suite includes flexible sleeve designs representing the personalised message cookies, and the DIY tin kits feature sticker sheets allowing people to keep, customise and re-use them.

The new brand and improved UX was also applied to the website to allow for a smoother purchase and more aligned brand experience.