Beatnik

The Challenge
Hailings from Stockholm in Sweden, Beatnik is a brand new eyewear label designed to bridge the gap between luxury and affordable, stylish sunglasses. Our ongoing challenge is to build the profile of the brand and to drive media interest.

The solution
Beatnik has been accessible and open-minded enough to allow us to follow a strategy that has included telling the story behind the brand and the profiles of the founders as well as a gifting strategy to expose the creativity of the packaging and the outstanding quality of the frames to key individuals. This has helped to generate leading fashion/lifestyle print and online coverage as well as influencer relationships. We continue our awareness drive.

Images courtesy of Beatnik.