Coze Fine Linen
The Challenge
Coze began life more than two years ago, the first B2C business from a four-generation family specialising in luxury textiles. Well-versed in the provision of luxury linen and towels to some of the world’s most prestigious hotels, the idea behind Coze was to sit as an online only high-end High Street brand. Our simple but difficult task was to establish the name to the UK interiors and lifestyle market.
The Solution
Working closely with the founders and family, we delivered a story built on heritage, expertise, craftsmanship and responsible sourcing to lay the foundations of the brand. Within a short period of time, Coze has become one of the Country & Town House Great British brands.
We also secured widespread coverage across all major interiors titles as well as fashion-centric, and partnered with leading interior designers, fashion retailers, celebrities and luxury spas globally. We continue to push the boundaries of conventional interiors activity.
Images courtesy of Coze.
Brand communications
PR


