The challenge Gran Sasso is a hugely successful knitwear and cashmere business from the Abruzzo region of Italy. The brainchild of four brothers, the Di Stefanos, Gran Sasso is now a third generation family business with an award-winning headquarters. However, the brand is little known in the UK and the family has never worked alongside external communications expertise.
The solution Following our shared passion for story-telling, we visited the home of Gran Sasso to spend time with and interview key individuals in and around the business and to see the factory in full swing. This then acted as the platform to build Gran Sasso’s story to key press and influencers here in the UK – key facts, profiles, product showcases and heritage.
Our work saw an immediate return and relationships continue to grow and strengthen.