Guruji
The challenge
To disrupt the healthy vegan snack market with a bright and energetic brand. The project included naming, branding and packaging design.
The solution
The bold branding takes inspiration from the product’s Indian heritage using the “guru’s” mudra hand position representing cosmic oneness. The use of bright colour combinations goes against the traditional healthy vegan market to add standout and disrupt expectations.
Naming
Branding
Packaging design

“BusbyWebb are masters of their craft, working with them was an extremely enjoyable, pain-free and inspirational process. I couldn’t have asked for a better result and they both demonstrated huge amounts of professionalism and efficiency in every aspect every step of the way.”
Akhil Kumar
Founder, Guruji Snacks









