House of Hackney

We worked with founders Frieda and Javvy, to reimagine House of Hackney’s brand space within a period building in Shoreditch. Inspired by its past, the House offers an emotive sensory brand experience consisting of two immersive retail floors and two floors of office space.

We developed each room for a natural journey around the house along with bespoke furniture and display units. The house functions as a home including entrance Parlour with tea apothecary, relaxing Snug, Music Room, Bedroom, Bathroom, and with a Playroom for customers and the team to create schemes using an interactive screen and projector.

Engaging ideas and touch points were created from the outside gardens through to the upstairs offices in order to offer a playful and interactive experience throughout.

Photography: Emma Harries courtesy of House of Hackney