Peyotito
The challenge
We were asked to create a name, brand and interiors for the new fun little brother of the Mayfair restaurant Peyote. The challenge was to tie in the two brands and inject a more casual, stylish and engaging flavour.
The solution
We developed a brand narrative based around the idea of ‘desert dusk’ – evoking warmth, burnt oranges and reds at the time where the temperature has dropped enough to allow the fun of the evening to start. We created logos, stationery, menus, signage and the interior design.
Naming
Branding
Interior design
“Peyotito, the younger brother of Mayfair’s Peyote, has no need to rely on tired stereotypes. Peyotito runs with its own rules: catering to a hipper, younger crowd.
The interiors of Peyotito are industrial-chic with distressed concrete as well as exposed brick walls and grey hardwood floors enhanced by a very minimalistic hint of terracotta. Not a sombrero in sight, the stripped-down but nevertheless high-end, distinctly Latin American look, is warmed up somewhat by a friendly grid of verdant green ivy mapping the ceiling.”
The London Journalist
