POP Collective

The challenge
Naming and brand design for a new all-in-one festival village concept where a bespoke collective of F&B operators can be selected and brought together to suit any particular event.

The solution
The concept revolves around the core idea of the village being a collective of multiple exciting offers and experiences. The logo expresses the co-operative nature of the brand with the letterforms creating an ampersand device which was then used to join words related to the F&B offer.