Pots&Hops
The Challenge
A new concept based around light potato dishes and craft beers required a brand identity and tone of voice.
The Solution
We developed the strapline ‘A Crafty Combination’ to show the brand’s playful and fun side. The identity was based around the 2 main products and is represented by the 2 tone colour and quirky illustrations. The logo incorporated linked characters through the ampersand to reinforce the connection between Pots & Hops.
Branding







