SevenFriday, Shanghai
SEVENFRIDAY is, first and foremost a lifestyle brand. Hailing from Zurich, and specialising in watches, eyewear and apparel, we were initially tasked with helping to develop the interior architecture and design of their flagship store in Shanghai. Enhancing their existing design by refining the material palette, signage, mid-floor, wall bay and tower displays, we have gone on to incorporate these new designs into a series of franchise sites across Asia – namely China, Taiwan & Kuwait.
Interior design
Signage
Brand communications
“Working alongside BusbyWebb we have witnessed first hand the great work they do. Their process is inclusive, collaborative and energised with thought-leadership and experience at its heart. Their work is carried out with passion, good nature and for us, that all-important sense of humour for when the challenges come.”
Dan Niederer, Managing Director, SevenFriday







