The Protein Kitchen

We worked closely with the TPK team to create their new brand that offers personalised, healthy, straightforward dishes to work in balance with dietary or fitness goals.We wanted to create a brand that worked in that sweet spot between wellbeing & intensity. Green is often used for healthier brands but we turned up the volume, applying a vibrant flouro to represent TPK’s enthusiasm and positive energy. Highlighting the importance of a balanced diet and lifestyle, the playful brand language uses phrases beginning ‘it’s not just about…’ automatically suggesting there is more to being healthy.