Vaara
The challenge
We were asked to create a premium brand representing how activewear isn’t just for the gym. Vaara’s clothing fits effortlessly throughout the day by combining performance fabrics, cashmere knits and laid-back essentials.
The solution
We created a brand encompassing the importance of style, health, fitness & wellbeing. Our scope included brand identity, lookbook & web design, photography and core style direction for Vaara to implement and develop along with packaging, tags and labels.
Branding
Packaging
Web design
Art direction
“A super creative that takes a brief and runs with it.
Has never let me down, even when I throw him a hospital pass.”
Bryan Jandrall
Managing Director, Vaara Ltd
“VAARA is designed to fulfil the needs of a busy working woman without compromising on technical performance and style. The brand is perfect for any woman wanting to look chic but stay comfortable”.
Isabella Sullivan
Healthista.com
