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Vaara

The challenge
We were asked to create a premium brand representing how activewear isn’t just for the gym. Vaara’s clothing fits effortlessly throughout the day by combining performance fabrics, cashmere knits and laid-back essentials.

The solution
We created a brand encompassing the importance of style, health, fitness & wellbeing. Our scope included brand identity, lookbook & web design, photography and core style direction for Vaara to implement and develop along with packaging, tags and labels.

Branding
Packaging
Web design
Art direction

“A super creative that takes a brief and runs with it.
Has never let me down, even when I throw him a hospital pass.”

Bryan Jandrall
Managing Director, Vaara Ltd

“VAARA is designed to fulfil the needs of a busy working woman without compromising on technical performance and style. The brand is perfect for any woman wanting to look chic but stay comfortable”.

Isabella Sullivan
Healthista.com

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The Quercus Partnership
Bon Vivant
Arnold DaSilva
Deutsche Telekom

BusbyWebb

London: Unit 308, Regent Studios, Thane Villas, London N7 7PH
Broadstairs: York Street Studio 16 York St, Broadstairs CT10 1PB Get in touch hello@busbywebb.co.uk

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