Vaara

Women are active all the time, and today activewear isn’t just for the gym. Vaara’s clothing fits effortlessly at home, work, during a class or over lunch with friends, through combining performance fabrics, cashmere knits and laid-back essentials.

We created a brand encompassing the importance of style, health, fitness & wellbeing. Our scope included brand identity, lookbook & web design, photography and core style direction for Vaara to implement and develop along with packaging, tags and labels.