Interior design and signage for the Aldgate VQ bar and restaurant. We evolved the original VQ diner design, taking the core brand essence into a more premium café, bar & restaurant experience within the Dorsett Hotel. The space services the hotel rooms as well as catering for 24 hour drinking and dining in the heart of the city. The look and feel had to incorporate more premium elements and materials – and features a prominent stylish bar with a mixture of semi-private and open seating for lunch/evening business meetings.
VQ Aldgate surpassed its first year revenue targets by 72% and was shortlisted for the Restaurant & Bar Design Awards proving that great design can make a positive impact on your brand.
