The Dally is a local, neighbourhood members club balancing inclusivity with exclusivity. Set at an affordable level, it aims to build on neighbourhood communities and the art of conversation. Working within the restrictions of an old building, we designed the three storey interior to feel light and welcoming while allowing for flexibility for a varied events programme. The ground floor includes the main bar and comfortable booths and banquettes, the middle floor features a restaurant and small cocktail bar, whilst the top floor has a smaller bar/events space.
To emphasise the independent and inviting nature of the brand, illustrations were created by Sally Meier and incorporated into both print and digital applications.
