Interior design and planning for a small but busy family-run hotel in Bloomsbury. Due to its age and a high volume of guests (often visiting student groups and large families), the hotel was in need of a fresh look and feel that was also extremely hard wearing. The hotel had lost its character so we highlighted the Welsh family heritage incorporating welsh blankets in the rooms, introduced bespoke space-saving storage solutions, added lower level panelling for durability and modernised each en-suite.