Seven Layer

Interior design for men’s performance clothing store inspired by the seven layer system of the US military. Wellness and nature were key parts of the design and the space is based upon 'social retail'. A large central table is used for workshops, social gatherings and events, with support for ex-military guides who arrange hikes and social walks from the store. The central table brings a little of this outside in with the addition of a living tree. The brand's military foundation can be seen through the use of objects and clips used to create the displays.