Branding for a pop-up food concept selling a combination of potato lunches and craft beer only. We created the strapline 'A crafty combination' along with a fun set of illustrated characters that are each made from using items associated with either beer or potatoes. The logo itself further represents the connected duality with the ampersand joining the logotype. The pop-up was in Brixton at the end of the Victoria tube line so we also incorporated the tube map blue to further locate the brand.
